Second youth for Rossi?? It looks like it! For those who were used to the Rossi’s booths in the past, this one is kind of an UFO! Modern & stylish, with DJs, a lounge area, a bar zone where great parties were held at night! Rossi gave the ski hall a little breath of oxygen and fun. Unbelievable isn’t it? Regarding products, corners where fulfilled with examples of the cross fertilization between Rossi and its US sister brands – DC & LibTech – BOA lacing systems on boots and magnetraction for the John Jackson signature. But bindings are for sure the most improved part of the range and Rossi almost filled the gap with the leaders…The pure mountain company is working hard on developping pura mountain gear for every rider!
The Mini collection
Women series
The Jones Experience binding
The strange shapped & designed John Jackson signature (front)
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February 22, 2007 at 4:21 pm
Dan Gerous
Speaking of the John Jackson board: interesting… interesting indeed!
February 22, 2007 at 4:50 pm
broader
Yeah! It’s a Rossi board which looks very much like a LibTech!
Seems like Rossi is preparing to hit the US market a little harder in the years to come!
Check out our first ever BrOADER TV episode featuring Mister John Jackson nailing a big frontside 7!
April 28, 2007 at 11:24 am
One night in hell for Sebastien Louvet « www.snowBrOADER.eu
[…] Equiped with approach skis for going uphill, Seb need a light equipment on his back. He’s got a Rossignol setting : Works 162 snowboard, Works Carbon bindings and Revolve […]