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Second youth for Rossi?? It looks like it! For those who were used to the Rossi’s booths in the past, this one is kind of an UFO! Modern & stylish, with DJs, a lounge area, a bar zone where great parties were held at night! Rossi gave the ski hall a little breath of oxygen and fun. Unbelievable isn’t it? Regarding products, corners where fulfilled with examples of the cross fertilization between Rossi and its US sister brands – DC & LibTech – BOA lacing systems on boots and magnetraction for the John Jackson signature. But bindings are for sure the most improved part of the range and Rossi almost filled the gap with the leaders…The pure mountain company is working hard on developping pura mountain gear for every rider!

The Mini collection
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Women series

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The Jones Experience binding

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The strange shapped & designed John Jackson signature (front)

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