ride.jpgLast year at ISPO, Ride blasted the industry with its 06/07 bindings range. Light, comfortable, with hyper sophisticated aesthetics, there was a real gap with what the other brands were offering. Even Burton was suffering the comparison!
However this year, the bindings seem more “in the trend”. Seems like everybody worked hard to close the gap. And probably the guys from Ride spent more time and energy drinking all the cans available on their booth (take a look at the pics, in the background) than developing new and original products! šŸ˜‰


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