Read this, it’s important!

With the effects of Mother Nature’s imbalance far too obvious in the 2007 snow pack, the time has come throughout the snow sports industry to come together to educate and respond to the undeniable global warming crisis.

Always a leader and innovator in his sport, snowboarding legend and longtime Rossignol athlete Jeremy Jones has stepped forward to take a proactive stand, establishing a non-profit environmental initiative under the title “Protect Our Winters”, also known as “POW”.

Taking a cue from research and reaction of environmental scientists and snow sports enthusiasts alike, Jones is working with Rossignol and others to establish a “green” re-direction within the manufacturing process of snowboarding and ski products, as well as creating programs through POW to educate the snow sports public about how simple daily lifestyle choices can greatly reduce ozone depleting gasses which have a direct impact on our planet’s climate shifts and, of course the more evident effect on reduction in global snow pack levels from year to year.

“It’s shocking to look through some of my own photos taken over the last two decades from snow fields all over the world, and to see the clear recession of these glaciated regions” explained Jones “As a community, our snowboarding and skiing culture has a lot of power to affect change and to get things going in a positive direction again. I’ve learned that making small changes in each of our daily habits can make a huge difference to fight the global warming battle—it’s time to get this information out there and get our collective efforts reversing the damage.”

Jones goes on to stress that getting programs and initiatives in place takes time, human resources and monetary commitment from companies and individuals alike. The first to join in backing his vision, Rossignol came forward with an initial donation of $10,000 in November of 2006, followed by yet more fundraising gathered at their booth during the January 2007 Snowsports Industry of America (SIA) tradeshow in Las Vegas.

“Jeremy’s vision with POW is clearly important, but also timely,”cited Francois Goulet, President of the Rossignol Group, “With the evidence all around us as we look out at our mountains in the middle of winter, there is no denying that we all need to work together on this, and Rossignol is extremely supportive and proud to back up POW’s gameplan.”

With program details being hammered out day by day, Protect Our Winter welcomes your support and input. For more information, please visit www.protectourwinters.org