burtonnike.jpg There had been rumors in the industry since a few weeks but the news was made official today: Burton snowboards has been purchased by leading sport manufacturer Nike.

It’s obvious that since a few years Nike is trying its best to enter the snowboard industry and take its piece of the pie. Facing problems reaching significant marketshares with its own products, acquisition seemed the best solution for Nike. So the sports giant decided to hit hard and went straight for the best snowboarding company out there: Burton snowboards.

It’s a hell of a shock for us and a damn dark day for snowboarding…

Ha ha! Ok most of you got it straight, our bad April fool’s joke. But we managed to trick a few of you and create a small buzz on the web (like here, here, here and here and even here and here for ex.)  so we are quite happy about our scam!  😉

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