himalaya.jpgSince a couple of seasons, it seems like snowboarding has things to prove to itself. Lately you cannot open a snowboard mag, without reading about world records: Mads Jonsson historical backside 3 over a 130 feet gap, Heikki Sorsa’s record backside air on a quarterpipe…Back in 96 when Ingemar Backman nailed the highest and most stylish backside air in Riksgransen, do you think he was obsessed with world records? Ok, ok breaking records might be part of the progression of our sport but sometimes it just seems a bit too much…it appears more like a marketing coup than pushing the limits. Where are the style and fun factors? “Bigger is better” and “spin to win” is not so much the approach we have to snowboarding at BrOADER.

Anyway. Introducing the Rip Curl Himalaya Search (from 10th to 26th February).
” 4 of the planet’s best riders, snowboarders and skiers, will get together on ‘top of the world’ in order to break a record: build and jump off the highest kicker on Earth” is what you can read on the official website.

After a full week of acclimatisation, Andy Finch (USA), Chris Booth (AUS), Per Loken (NOR) and Frenchman Baptiste Collomb Patton will go forth and seek the slopes of Annapurna, at an altitude of 5 000m, where they must find and build what they need to break this new record.The 4 Riders, accompagnied by professional alpinists and Himalayan climbing specialists, will discover virgin land, untouched by man, staying true to the essence of The Search. Every step of The Quest will be reported back via the official Internet site, illustrated with photos, videos and commentary…

What could be narrated as an amazing snowboarding trip and human adventure will then be marketed and sponsored by the Guinness book of records…

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