template_r1_c1.gifTrue Snowboards is a new British company dedicated to designing and manufacturing the best snowboards using the best technology and materials and providing them direct to their customers for the best price! That’s a lot of ‘best’ in the same sentence…

Here’s how they plan to achieve this :

We are notgoing to spend thousands of pounds on magazine advertising – we’d like to apologise to the magazines for this – we have nothing against them at all and think that they do a great job promoting the sport. Every penny spent on marketing increases the cost of the boards to our customers

Our boards will not be available through national or local snowboard shops – we’d like to apologise to the shops for this. We always recommend that boarders should invest the most in their boots and should buy them from a shop where they can be properly fitted.

The objective of True Snowboards is also to deliver quality British boards to future UK snowboard champs. The Brits are not very lucky really. They don’t have any cool mountains to shred. But you have to give them so much credit for the motivation, enthusiasm and love they show for snowboarding. True is just the best example that Brits riders are dedicated and go for it! Good luck to True Snowboards! Stay true! Cheers!