corporate-jpg-small.jpg From the 22nd to the 29th of November, The Pure Mountain Company  held its International Sales Meeting in Lyon.

A really nice and ancient place was hired for the event, LA SUCRIERE.2002-12-sucriere-3.jpg

La Sucrière is were the famous “biennale d’art contemporain de Lyon“, a modern art expo takes place every two years. This 30’s building was an old harbour quay where the sugar was stocked before beeing sold down town. Also just across the street, you can find all the whores from Lyon. The highest density of vans in Lyon is there ! Promess you !

Wednesday evening was the Opening Party, really friendship ! With talks focussing on athletes, 100 years program, communication actions and so on… Jonas Emery, Mat Crepel and Doriane Vidal were giving their feelings on the brand, the spirit and the material.

The rest of the week was dedicated to commercial workshops where all the hard and soft goods 07/08 collections were exposed. BANG BANG Rossi will go strong next season ! 

Saturday night was the Red Party, some thing great with good sounds and Lyon’s food. But what a strange feeling to stay one night long visualizating red everywhere around (red dress code for people, red lights, etc…) It is like you are in hell. Something like half a thousand of people were invited. Worlwide Commercial / MKT & Communication teams, VIPs, big retailers, and some riders were dancing around ! Some Psykopits were also there LYON RPZT ! L’Arrog, Jul (the video maker), etc… Also Fred D from Freestyler and Fred R from Rossi now ! The party ended around 6 in the morning. BrOADER was in the place again.