ir77 is the result of a project started in 2004 by Lukas Huffman as an effort to tell a story about the raw passion in snowboarding.
ir77 is a coffee table book and sweet snowboarding DVD that goes beyond riding by letting some of today’s top riders show us what inspires them day to day. Through this collaboration of around 50 photographers, designers, artists and snowboarders, different perspectives of snowboarding are shown on the themes of Anticipation, Dedication, Stories, Pain and Exhilaration. Definitly a must have!